USA Basketball Summer Photoshoot

Project Overview

For the 2025 USA Basketball summer season, I helped concept, layout, design, and execute a throwback-themed photoshoot celebrating the rich legacy of USA Basketball.

We styled the shoot using vintage jerseys, retro basketballs, trophies, and archival props to combine past and present—showcasing today’s talent through a nostalgic lens. The content was used for media day, social media rollouts, web features, and internal storytelling.

The campaign aimed to not only honor the history of the program but also visually connect the new wave of athletes to the greatness of the past. It was a full-circle creative moment—crafted with intention, storytelling, and style.